Data Science: TV-Viewing Analytics and the US Census

Wonderfest returns with a fascinating presenter! We are truly in the era of Big Data. Over the last decade, the field of Data Science has become indispensable for any organization that wants to discover the patterns, trends, and associations within the quantitative information it gathers. Dr. Jeffrey Silverman, data scientist and astrophysicist, will discuss how one new data analysis company uses Big TV Data, Data Science, and external datasets (such as the US Census) to measure viewership numbers and the effectiveness of advertising.

 

When

Location

Main Library